What does Big Data Mean for Marketing Teams?
To say that business data is increasing at a rapid pace would be an understatement. What does this significant growth in data, what is being referred to as big data, mean for marketing teams? How can it be used effectively to increase leads and drive revenue?
4 Things Businesses Should Automate To Increase Leads and Revenue
When communicating with their current and potential customers, many businesses nowadays are struggling. They are finding it difficult to communicate in a way that is personalised, targeted and more importantly, relevant with the hundreds, if not thousands of contacts forming part of their customer database.
