Three reasons why the human touch still matters to customers

In the digital era, convenience, speed and accuracy are kings. Today’s customers don’t have to call you in the middle of the night to know more about your product. All they have to do is access your website and collect the information for themselves. At the end of the day, we are still human and automation or digital platforms can never replace that completely. In fact, here are some reasons why businesses still need to incorporate the human touch in the way they serve customers.

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