The benefits of building a Cloud-based Customer Data Warehouse Solution

Gartner predicts that by 2020, 90 percent of organizations will adopt hybrid infrastructure management capabilities. The need for scalability and adaptability of your IT Infrastructure makes Cloud Infrastructure and Platform-as-a-Service (PaaS) more relevant as ever. The main question that arises from this is:

“How do I ensure that all my services/ applications are married together?”

Talend Integration Cloud is a product within the Integration Platform-as-a-Service (iPaaS) space that makes it even easier for customers to build and deploy integration patterns in the Cloud. Being perpetually online and connected without the need for physical hardware and physical IT infrastructure is one of the main upsides of this setup. Having a simple, yet complete, Cloud-based Customer Data Warehouse (CDW) is key to any organization and the ability to manage, integrate and understand the collected Data is of paramount importance.

So how would this look? Might be a question on your mind.

The iMovo Cloud-based Customer Data Warehouse Solution proposes:

The above solution provides End-to-End Sales and Marketing Data Integration. This is a relatively simple, yet complete and comprehensive CDW concept, provided and supported by a single company. When building the entire CDW only using cloud technologies, Talend’s Integration Cloud Platform is key.

Why start with Salesforce?

Using Salesforce’s Sales Cloud and Marketing Cloud, to manage your Sales and Campaign Operations is the first step. Salesforce is a cloud-based CRM solution, they were the original pioneers of cloud-based CRM. There is no need for Hardware or Software, and with hundreds of thousands of customers and millions of users, Salesforce is a proven choice and the #1 CRM in the world. If you are going to start to ensure you have the best on hand, make sure you start with the best in the CRM space.

Why Use Tableau?

You might find it out of place, but Tableau’s main driver is to help people see and understand their data. Data collection and Sales and Marketing Automation is one side of the coin. Empowering you to grab that data, play around with it and make data-driven decisions is the true power of Tableau. Connecting to the CDW, it allows you easy access to your data, amalgamated from different sources, and places it in an easy to use format to make sure you get the insights you would require from it. The best part of this? No programming knowledge is required.

And how do we connect it all again?

Talend Integration Cloud provides broad connectivity, built-in data quality, and native code generation to support the latest big data and cloud technologies. Talend Integration Cloud puts powerful graphical tools, prebuilt integration templates, and 900+ connectors and components at your fingertips to connect databases, big data sources, on-premises, and cloud applications.

As you can see, having a fully cloud-based CDW provides you with the flexibility, adaptability and manageability required in today’s fast-moving online-enabled world.

iMovo is a Malta-based Value-Added Reseller and Systems Integrator which has worked on hundreds of projects across the EMEA region, bringing in years of expertise and being able to support you in each of the stages and products in your infrastructure, providing you with peace of mind and a single point of call.  At iMovo we specialise in Customer Experience Management (CEM), using Business Intelligence (BI), Big Data Analytics & Customer Relationship Management (CRM). Blending some of the most innovative technology solutions in the market with a formal advisory approach, we enable organisations to build long-term value relationships with their customers resulting in consistent & profitable growth. If you require any our services contact us now.


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