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The rise of Process Automation

Robotic process automation (RPA), a software tech, is revolutionizing the way in which business processes are executed. In this article, we’ll take you through what RPA is, what its benefits are, and how businesses can use it successfully. What is Robotic Process Automation (RPA)? RPA involves the building, deployment, and management of software robots with […]

CRM strategies provide the customer insights and tools that generate revenue

CRM strategies provide the customer insights and tools that generate revenue

Customer relationship management (CRM) strategies and software provide a diverse array of business benefits. Some of the most prominent benefits include detailed customer insights along with the tools that facilitate acting on the insights for driving sales. In this article, we’ll take you through all the benefits that CRM strategies have to offer to businesses. […]

How will Customer Experience (CX) evolve in 2022?

How will Customer Experience (CX) evolve in 2022?

Customer Experience (CX) has come a long way, and in 2022, it’s all set to go even further and become better. But how? To know the answer, read on as we share with you the biggest CX trends in 2022. 1. More capable AI-powered chatbots AI-powered chatbots have been around for a long time. However, […]

It’s time to implement a Data Strategy: Here are the 5 reasons why

Globalization and technology have spurred the modern world, making data an integral aspect of running a business. It has become more important than ever for businesses to have a data strategy to understand the needs of their customers and make sound decisions that improve their operations and contribute to their growth. Data can help companies […]

Why are innovative banks turning into customer-centric businesses?

Why are innovative banks turning into customer-centric businesses?

Even though banking services are targeted toward the customers, in recent times, the financial services sector hasn’t been the frontrunner for customer focus. Instead, they have been focusing on providing more products while taking a back seat in their customer service efforts. It is because of the lack of these efforts that there has been […]

Pillars for effectively managing your remote team

The spread of the Covid 19 virus in Malta in early 2020 took most local companies off guard and forced with immediacy a new mindset where remote working is concerned because this option, for the most part, was not a concept employers embraced in pre-pandemic Malta. We at iMovo realised quickly that managing remote teams […]

Understanding Customer Experience and why it matters

Understanding Customer Experience and why it matters

Customer experience refers to the customer’s overall perception of your company or brand. It can be the result of single or multiple interactions with the brand involving all stages of consumption. It encompasses every feature the company is offering, like packaging, advertising, customer care, and other service features. Customer experience is a holistic approach, taking […]

Common Business Intelligence implementation mistakes and how to avoid them

Many businesses of all shapes and sizes are now using Business Intelligence and Data Analytics technologies as integral parts of their operations. This came about in part due to major changes in our macro environment in recent years requiring organisations to seek ever-improving efficiencies in their processes. It was also an expected consequence thanks to […]

How to improve your Customer Experience with the right solution

How to improve your Customer Experience with the right solution

A business can only survive and thrive in the long run by making sure that its customers are happy. After all, why would customers continue to put their trust and faith in a business that disappoints them? That’s why customer experience, or CX, has become a big thing for modern-day businesses. There are various ways […]

Customer retention is easier (or more likely) with a proper CRM strategy

Customer retention is easier (or more likely) with a proper CRM strategy

Customer relationship management (CRM) is a software system that helps business owners administer all communications with customers. This process enables businesses to nurture relationships with their leads and clients. There are different types of CRM techniques used by companies, like strategic CRM, analytical CRM, operational CRM, and collaborative CRM. CRM will allow you to be […]

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