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Zendesk annual event: Creating an effortless customer experience for your customers

This event brought together professionals from various sectors such as financial services and iGaming who were interested in learning how Zendesk can help their company provide better customer experiences.

Attendees had the opportunity to meet with Zendesk’s very own Sales Director, Gabriel Frasconi who spoke about the importance of creating relationships with customers and about Zendesk’s new and upcoming updates.

Automation, coffee and unfulfilled hobbies

We thrive in automation which makes our day-to-day operations easier, less time-consuming and more efficient. The reason we are writing this post is not to show you how we much we relish automation, or how good we are as a company at implementing them, but it’s to show you how you could train your brain to think in automation, disregarding specific technology and tech-savviness.

Are you using data to create great customer experiences?

In today’s fiercely competitive business environment, companies are exploring new ways to delight customers and retain their loyalty because it has a direct impact on revenue. Customers today expect to have fluid, convenient and timely interactions with businesses seamlessly across multiple channels. While many businesses have adopted an omni-channel approach, customer data remains fragmented, making it difficult to gain a single view of the customer.

Dealing with the Fourth Industrial Revolution

Since the early part of last century, technological progress has marched forward at sharp rate, albeit with the so called “waves” coming hard and fast as a north easterly storm on the coast. After a surge in innovation in the field of information technology dating back to the 1970s, with the emergence of the first “personal” device – the PC and stretching well into the early years of this century, we seem poised on what could become a very big wave. Some economists have posited the idea that we are about to embark on the “Fourth Industrial Revolution”.

Whatever you want

At the core of a CRM approach is the appreciation that customer life-time value can be optimised when deeper relationships are formed between carefully targeted customers and the respective business organisation.

The Importance of Using CRM in your Business

There are countless ways to leverage the CRM towards developing new opportunities. Applications such as cross-selling, up-selling, profitability analysis, and campaign management are just a few, and innovative possibilities are evolving all the time.

5 Common Barriers to CRM Success and How to Overcome Them

The notion of CRM is becoming an important focus for every organisation’s corporate strategy to enable the creation and development of customer relationships. The predominant concept is that a customer’s life-time value can be optimised when deeper relationships are formed between carefully-targeted customers and the respective organisations.

Following, are some of the most common barriers to implementing a CRM strategy and some advice in terms of overcoming them to make the most of a CRM investment.

How your Company can Turn Leads into Customers

As mere humans, we feel like the world revolves around us. We are the “stars” in our show. As customers, we don’t feel much different – we have come to expect personalised and individual experiences. Business owners who are constantly striving to create a long-lasting relationship with their customers should certainly keep this in mind.

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