As 2017 is almost ending, businesses are looking forward to an interesting new year. New plans, new strategies and new ideas may already be in place for many businesses. But there’s one thing businesses simply cannot ignore, and that is customer relationship management. No new plan or strategy will prove useful if a business doesn’t focus on creating and maintaining a long-lasting and meaningful relationship with customers.
So, in addition to all other plans, you need to give your undivided attention to customer relationship management (CRM). If you wish to make 2018 a fruitful year in terms of new leads and conversions, perhaps it’s time you set your goals right now. Here are four CRM resolutions you should make for 2018:
- Become a data-driven organization
Data plays a big role in today’s marketing world, where performance measurability is driving marketing efforts. You need to resolve to become a data-driven organization in 2018. You need to make business decisions based on various data collected from customers, leads, sales, customer service and marketing efforts. You should get all teams to use and analyze data so that your organization becomes more effective.
- Focus on customer experience
2018 is expected to become all the more competitive for businesses. As such, they not only have to leverage data but also create unique customer experiences. 2018 is a year when you should aim to step up your CRM efforts by providing customers with what they actually need. You need to focus on the kind of content you are delivering and different ways to push them down the conversion funnel.
- Improve collaboration between teams
If your teams aren’t collaborating much, perhaps 2018 is the time to improve this. In order to improve consistency in messaging and processes, you need to get all teams together. You should aim to foster effective communication between the sales and marketing teams by holding regular meetings, defining goals and involving everyone in all processes.
- Invest in sales training
Last but not the least, you should resolve to provide your team members with more learning opportunities. If you want your sales team to succeed in customer relationship management, you need to invest in various training programs to arm them with necessary skills. This will make them feel more confident, productive and happy. This is one thing that you definitely shouldn’t ignore in 2018 if you want to take your organizations’ customer relationship management to a new level.
At iMovo we offer CRM solutions that help you understand your customers better through their personal preferences. If you are looking to implement or even upgrade your CRM solution, contact us today. With iMovo’s technical expertise, implementation will be smooth and seamless. We provide ongoing consultancy and training, tailored to your company’s needs.