5 Common Barriers to CRM Success and How to Overcome Them
The notion of CRM is becoming an important focus for every organisation’s corporate strategy to enable the creation and development of customer relationships. The predominant concept is that a customer’s life-time value can be optimised when deeper relationships are formed between carefully-targeted customers and the respective organisations.
Following, are some of the most common barriers to implementing a CRM strategy and some advice in terms of overcoming them to make the most of a CRM investment.
iMovo Appointed Microsoft Key Solutions Provider
iMovo, a leading Maltese Customer Experience Management (CEM) company, has recently been recognised by Microsoft Malta as a Key Solutions Provider (KSP) for Microsoft Dynamics CRM solutions in Malta.
How to Use Customer Data to Provide a Better Customer Experience
It is constantly being emphasised that customer experience is the key to high customer satisfaction. Providing customers with reliable and timely customer service encourages repeat business, therefore contributing to the creation of a loyal customer base.
Towards Better Interaction of Government with Citizen
Over the last decade, driven by ever increasing competitive intensity, companies began to look to how technology could be applied to a new area of focus: driving more sales, increasing demand for their products and services and retaining customers in the era of ever diminishing customer loyalty.
Social CRM – 5 Key Aspects to Consider
Thinking of embarking on a Social Customer Relationship Management (CRM) initiative? Don’t! Or rather, don’t rush into another corporate project merely to keep up with the seemingly IT-savvy Joneses but plan your route cautiously if you seek success on this venture.
Here are five key aspects that you must always consider before implementing Social CRM.
