BI Analytic Tools Help Business Organisations

Business organisations have been collecting customer data since time immemorial; whether on clay tablets, papyrus and subsequently paper. With the advent of computerisation most business organisations found themselves maintaining electronic systems designed and built to store and accumulate ever-growing amounts of raw customer data. Due to the way computer applications were then designed, it was not always easy to aggregate different systems, and the data they respectively stored, in an attempt to construct a single, unified, view of the customer.

Where is the world going?

Watch the news or read the Economist and you have to believe these are the “Last Days” , just short of economic Armageddon. Makes one wonder whether starting up a business with this kind of news for company is such a bright idea after all…

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