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How Can Restaurant Owners Achieve Social Media Success?

Within this article we include a few tips as to how restaurant owners within the hospitality industry can make the most of the social media channel and successfully utilise social media to create a mutually-beneficial relationship with customers.

Attaining Customer Loyalty

For retail businesses, increasing sales can occur by selling their products at heavily discounted prices. At first glance, this customer acquisition method seems to work. However, at the end it is grossly unsustainable and it does more harm than good to your business. You may make lots of sales, but hardly any of the cash translates to profits. Therefore, here are some reasons why customer loyalty is significantly important.

Qlik Sense FAQs

These Frequently Asked Questions for the launch of Qlik Sense Desktop aim to provide some insight into the differences between QlikView and Qlik Sense.

A Quick Look at Data Science

An article in the Harvard Business Review called the Data Scientist the sexiest job of the 21st century. This never fails to put a grin on my face, because some of the work we have done here at iMovo has more than just shyly dipped a toe into the silvery waters of data science. Though I wish that this would, transitively, imply that I am the sexiest employee this century, I think I will settle for being able to have a lot of fun with data at the office.

Business Intelligence in Financial Services

Malta has started gaining momentum with regards to Business Intelligence (BI) investment. The Maltese market is quickly recognising how important this is and how much businesses such as financial services can gain with the implementation of BI solutions. It is therefore important that such companies exploit these solutions and try to get as much as they can from them. BI solutions must be used to help in daily decision making and not as a statistical tool at the end of each month or period.

5 Common Barriers to CRM Success and How to Overcome Them

The notion of CRM is becoming an important focus for every organisation’s corporate strategy to enable the creation and development of customer relationships. The predominant concept is that a customer’s life-time value can be optimised when deeper relationships are formed between carefully-targeted customers and the respective organisations.

Following, are some of the most common barriers to implementing a CRM strategy and some advice in terms of overcoming them to make the most of a CRM investment.

How your Company can Turn Leads into Customers

As mere humans, we feel like the world revolves around us. We are the “stars” in our show. As customers, we don’t feel much different – we have come to expect personalised and individual experiences. Business owners who are constantly striving to create a long-lasting relationship with their customers should certainly keep this in mind.

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