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Why your small business needs Big Data Analytics

As a small business, you’re bound to be apprehensive about a lot of things. Big data analytics is likely to be one of those, and it’s completely understandable. You’re small and you think that you simply cannot afford to invest in something that seems exclusive to enterprises. Well, here’s the good news – that’s not the situation anymore.  

4 Tips to Keep Your Blog Content Fresh

Simply updating your blog constantly is not enough to gain a reputable image with your customers – the type of content you upload is key.  You’re tracking its performance, and have noticed that it is deviating from time to time, sometimes with a dramatic drop in unique page views or clicks. If trials like this befall you, never fear, for we’re here to give you the key to unlock a new door to innovation, keeping your blog fresh with 4 tips.

Three reasons why the human touch still matters to customers

In the digital era, convenience, speed and accuracy are kings. Today’s customers don’t have to call you in the middle of the night to know more about your product. All they have to do is access your website and collect the information for themselves. At the end of the day, we are still human and automation or digital platforms can never replace that completely. In fact, here are some reasons why businesses still need to incorporate the human touch in the way they serve customers.

Responding to customer feedback: What not to do

Good companies are aware of how important it is to maintain a positive relationship with customers. Their responses are polite and to the point, and their objective is to always offer a solution. They make it a point to make the most of the feedback they receive, regardless of whether it is positive or negative. In other words, they do everything it takes to protect their reputation and brand image.

The death of a master storyteller

On February 7, 2017, the world lost one of its best-known Swedish academics – Hans Rosling. One described as ‘the man in whose hands data sings’.  Others described him as a ‘data guru’ and even ‘the Jedi master of data visualisation’.

Data analysis: History of Maltese Football

How many matches did the Malta national football team win throughout the years? Who’s the coach which helped winning most games? Which was the best year for our national team? Click through this dashboard to learn more about our football history.

Whatever you want

At the core of a CRM approach is the appreciation that customer life-time value can be optimised when deeper relationships are formed between carefully targeted customers and the respective business organisation.

Zendesk Talk update: New Call Monitoring feature available

Zendesk has recently announced the launch of Call Monitoring, a new feature which will be available exclusively to customers on the Talk Advanced plan. With the new Live Calls dashboard, Zendesk admins will now be able to see at-a-glance all ongoing calls, listen in on agent conversations and barge in on calls when agents need support or escalation.

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