Transforming the Aviation Industry through Business Intelligence

The aviation industry has the potential to become the most powerful business globally, provided it takes the required measures. With increasing demand comes the indispensable responsibility to quickly rise above the standards of other prominent sectors.

Apart from operational and poor airline maintenance issues, there are other problems the aviation industry needs to address to sustain itself. This being said, one cannot overlook the obsolete tools being used by the industry, leaving loyal customers disappointed.

Over the years, customer service has been unappealing and innovation in the airline industry almost nonexistent; not to forget the negative impact aircrafts have on the environment. So what could be the saving grace for this industry? The answer to that is Business Intelligence.

Technologies such as big data, IoT (internet of things), and big data analytics are dominating almost every area, so why should the aviation industry be left behind? Let’s take a look at some of the major challenges that can be addressed by business intelligence in the aviation industry.

Customer Satisfaction

It is imperative to take into consideration customer needs and requirements. With the current technologies in place, the aviation industry is well-equipped to offer impeccable customer support. Promotional offers, personalised itineraries, and real-time flight updates are a possibility because big data helps airlines analyse their customer’s information.

Another area of concern is the quality of customer service. This issue can be fixed with the use of chatbots. Chatbots are computer programs designed to converse with people over the Internet. With the help of business intelligence, chatbots can interact in multiple languages, are never tired, and provide endless customer support without getting frustrated.

Environmental effects

We are aware of the harmful effects aircraft emissions have on the environment. The aviation industry is making use of big data analytics to eliminate this issue. Heavier planes are being replaced with lighter ones, which will cut down the fuel intake. This, in turn, will decrease carbon dioxide concentrations and other dangerous emissions into the atmosphere.

Winglets – used to decrease turbulence on a flight – are a product of business intelligence and use maximized aerodynamics. The introduction of these has also helped in reducing fuel use and keeping harmful emissions at bay.

Quality and Safety Control

All thanks to robotics, the manufacturing process in the aviation industry can be automated. This could reduce employee causalities and injuries significantly. The main tasks are handled by robots, which use highly precise laser guidance systems.

With this business intelligence derived innovation, employees only have to direct the panels of the fuselage into their accurate locations. In this way, there is no room for human error and zero exhaustion with quality control in place.

The aviation industry is embarking on a promising journey, turning failures into successes with the use of business intelligence. Although this technology is still in its nascent stages, the outcome of this implementation will certainly take the air transportation realm to greater heights.

At iMovo we can help implement a visual data analytics platform which will allow you to harness the power of your data. Particularly in such an industry where seconds count, a big data analytics platform can help you connect and visualise your data in a timely manner. We will also support you throughout the whole journey.  For more information contact us on

Your partners in Digital Transformation. Achieve a 360-degree view of your businesses through powerful insight for key strategic decisions.