4 Things Businesses Should Automate To Increase Leads and Revenue
When communicating with their current and potential customers, many businesses nowadays are struggling. They are finding it difficult to communicate in a way that is personalised, targeted and more importantly, relevant with the hundreds, if not thousands of contacts forming part of their customer database.
QlikView.Next to be available in 2014
Qlik have just announced the company’s strategic roadmap to once again disrupt the BI industry with its next-generation platform to enable better decision making.
Social Media for Business – 5 Tips to Make it Work
Nowadays, social media has become one of the most powerful tools used to advertise a business.
Almost every business has a Facebook page. It is a known fact that this media targets different people and hence a business has a bigger opportunity to attract new customers.
Business Intelligence: It’s about time!
“History,” according to the English singer-songwriter Sting, “will teach us nothing.” It is not an original judgment but one promoted by the German philosopher George Wilhelm Friedrich Hegel, who argued that history, as mere collective experience, teaches us nothing unless we analyse the past, observe and question events and be inclined to learn from outcomes.
The Loyalty Effect
You have just finished your regular shopping and approach the cashier to affect payment when you are asked the customary question, “Are you a member of our loyalty scheme? Do you have our loyalty card sir?”
If you are not thinking segments, you are not thinking marketing.
Within most business environments, one principle generally holds true – the large majority of business revenue comes from a minority of customers. Using the widely quoted Pareto principle to put things in context, 80% of your profit will come from 20% of your customers.
From Leads to Opportunities towards Contacts
A successful Customer Relationship Management (CRM) implementation depends significantly upon a strategic, process-based, approach to the various activities related to marketing and sales of goods and/or services.
Towards Better Interaction of Government with Citizen
Over the last decade, driven by ever increasing competitive intensity, companies began to look to how technology could be applied to a new area of focus: driving more sales, increasing demand for their products and services and retaining customers in the era of ever diminishing customer loyalty.
Social CRM – 5 Key Aspects to Consider
Thinking of embarking on a Social Customer Relationship Management (CRM) initiative? Don’t! Or rather, don’t rush into another corporate project merely to keep up with the seemingly IT-savvy Joneses but plan your route cautiously if you seek success on this venture.
Here are five key aspects that you must always consider before implementing Social CRM.
Benchmark yourself: What is your newsletter response rate?
Email campaign success depends on subscriber engagement. At a basic level, it’s important to understand how your subscribers are opening your mailings.
