Giving Your Online Reputation a Boost by Managing Social Media More Efficiently
Social media is not only a great marketing channel, but it has also become a popular platform for customers to publicly share their comments, questions and experiences. Due to the rapid growth of social media, customer comments have a very powerful effect on potential customers, and can be very harmful to a company’s reputation. Organisations who give their customers the opportunity to share their comments publicly, need to regularly monitor their social media profiles as response time is critical.
The Power of Visualisation
It is the 19th October, 1812 and Napoleon’s Grande Armée is slowly retreating from the cold Moscow Winter; the prospect of sheer starvation, as well as the incessant and vicious raids from increasingly hostile Russian Cossacks, contribute towards the disastrous outcome to this ill-fated military campaign.
What happens when what you have is no longer good enough?
When you read about business intelligence these days, you almost inevitably end up reading about Big Data, Self-Service BI, Google, Facebook or Amazon. The authors of most of these articles, in turn, take it upon themselves to grumble about the limits of relational databases and how traditional business intelligence systems have failed to live up to their expectations.
ClickDimensions Ranked Highly in Marketing Automation Market Share
In a comparison of marketing automation systems used by the Alexa top 1M websites, ClickDimensions was the highest ranked provider of marketing automation systems dedicated to Microsoft Dynamics CRM, and was ranked 15th in overall market share. The report was generated by the technology data discovery group, Datanyze.
Business Intelligence – Why a Long Leash is Not Equal to Freedom
In order to analyse data, Business Intelligence (BI) developers usually include a lot of intelligent logic in the dashboards that they develop. This however could be restricting the freedom to get the answer to ANY question that the end-user might have. As once quoted by Marty Rubin, “a long leash is not freedom.”
Marketing Intelligently – Where To Start?
iMovo was recently present at the Technology for Marketing and Advertising (TFM&A) conference, the UK’s leading multi-channel marketing and advertising event. One of the key areas discussed and highlighted during the event was Customer Engagement – and the ability for marketers to tailor and personalise their customer experiences, by tapping into technology and utilising data available to them.
QlikView and Tableau Software positioned as “Leaders” in Gartner BI Magic Quadrant Report
QlikView and Tableau Software, both global leaders in easy-to-use and user-driven business intelligence software, have become the market leaders according to the industry analysts Gartner Group. Both products are ahead of all competitors in the BI Magic Quadrant Report 2014.
iMovo Announces Tableau Partnership
iMovo, the leading Business Intelligence (BI) and Customer Experience Management (CEM) company, has just announced a new partnership with Tableau Software, a leading global business intelligence and analytics software vendor.
You’re sitting on a goldmine… and you probably don’t know it!
A world once immersed in paper documents and cardboard files is now digital, where almost everything can be stored as numbers on a hard disk. Your collection of favourite musical pieces – ones and zeroes; classified documents – ones and zeroes; your shop inventory, your payroll system, your sales ledger – all ones and zeroes. No wonder data is being termed as the ‘gold of the 21st century’.
How to Use Customer Data to Provide a Better Customer Experience
It is constantly being emphasised that customer experience is the key to high customer satisfaction. Providing customers with reliable and timely customer service encourages repeat business, therefore contributing to the creation of a loyal customer base.
