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Sales Through Service: Four Simple Customer Service Tips To Increase Sales

Good customer service is fundamental; especially today in an ever-changing business environment where alternatives are easily found and there are little to no changeover costs. This should encourage you to ask yourself if you are giving the best customer support to your customers. If you are not sure you do, here are some good reasons why you should invest more in customer service.

Giving Your Online Reputation a Boost by Managing Social Media More Efficiently

Social media is not only a great marketing channel, but it has also become a popular platform for customers to publicly share their comments, questions and experiences. Due to the rapid growth of social media, customer comments have a very powerful effect on potential customers, and can be very harmful to a company’s reputation. Organisations who give their customers the opportunity to share their comments publicly, need to regularly monitor their social media profiles as response time is critical.

From Leads to Opportunities towards Contacts

A successful Customer Relationship Management (CRM) implementation depends significantly upon a strategic, process-based, approach to the various activities related to marketing and sales of goods and/or services.

Social CRM – 5 Key Aspects to Consider

Thinking of embarking on a Social Customer Relationship Management (CRM) initiative? Don’t! Or rather, don’t rush into another corporate project merely to keep up with the seemingly IT-savvy Joneses but plan your route cautiously if you seek success on this venture.

Here are five key aspects that you must always consider before implementing Social CRM.

Automating for Marketing Success

I’ve always considered Marketing to be a very creative discipline – with the capacity to pull at our heart strings, senses and “needs” to drive brand awareness, interest and ultimately the transaction.

Customer Relationship Management

Every business organisation today operates within highly competitive and dynamic markets; changing customer needs and demands require a new and innovative approach through which to manage the business successfully. Those organisations that opt to cling to the habitual and sometimes out-dated approach to business operations, adhering to the philosophy of “business as usual,” face an inevitable struggle to merely survive.

Introducing Sub Grids in Microsoft CRM2011

One striking upgrade introduced in Microsoft Dynamics CRM 2011 over its predecessor CRM 4.0, is the introduction of grids embedded into forms. This UI capability provides users with fast and powerful access to an entity’s related child entities with an in-built facility to create and edit items through the parent form. The image below shows a sub grid displaying a list of an account’s related contacts.

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