Digital Transformation Unplugged

Driving Growth with AI, Automation & Data

In a rapidly evolving and uncertain geo-political and business landscape it is clear that the adoption of digital capabilities represents a key opportunity for growth. The companies which have embarked on digitalisation have pulled ahead of their competition. However, many others are reluctant or feel uncertain about how to adopt and take advantage of technological innovation in fields like Artificial Intelligence, machine learning, robotic process automation and customer centric platforms. Many fear they will be left behind, lacking the knowledge and skills necessary.

Digital transformation is not a mere buzzword or contemporary fad. It is the key to revitalising your business and achieving faster, more efficient and more targeted growth. It’s about bringing technology into the core of your business processes, customer interactions and overall business strategies to increase the contribution and impact of your most valuable asset: your people.

Join us on March 26 to gain insights, learn about best practises and listen to business leaders share their case studies from different industries, on how to successfully navigate the complexities of digital transformation. This event is a must-attend for leaders who are engaged in digital strategy and innovation or indeed are looking for ways to embark on this journey.

You will have the opportunity to network with peers and industry experts and learn about key areas such as digital transformation, innovation, artificial intelligence, strategy and the automation of traditional business processes.

Join us on March 26

Do not miss out on this valuable opportunity to learn how to revitalise your business and lead it to faster, more efficient and targeted growth.

Time	Session
08:00 am	Registration and Welcome Coffee
09:00 am	Business Agility and Efficiency in the AI Era Pierre Mallia - Managing Director, iMovo Ltd.
09:30 am	Adopting a Digital Transformation Framework. Case Study: Malta International Airport. Ian Maggi - Senior Vice President, Innovation & Technology, Malta International Airport
10:00 am	Practical Use-Cases for Generative-AI: Delivering Net-Zero and Corporate Governance Objectives Faster. Charles Radclyffe - CEO, EthicsGrade
10:30 am	Beyond the Ledger: Transforming Finance Operations with Robotic Process Automation. Jordan Bonello Gauci, Business Development Manager, iMovo Ltd.
11:00 am	Networking Coffee Break
11:30 am	Are You Ready For This? Hadrian J. Sammut - Chief Advisory Officer, iMovo Ltd
12:00 pm	Panel Discussion: What needs to be transformed to extract the value of AI. Where is the value? Charles Radclyffe - CEO, EthicsGrade Edward Midolo - Vice President of Systems Technology, Catena Media Susan Weenink Camilleri - Head of Sales & Marketing, Farsons Kelvin Camenzuli - Chief Digital Officer, GO plc Loïc Mosse - Platform Lead, Salesforce Moderator: Joseph Casha - Chief Officer, International Business Development & Partner Relations, iMovo Ltd.
12:30 pm	Networking Lunch
13:15 pm	Unleashing Data: Learning about your Customer, Trends and Technology. Alexandru Ursu - Regional Account Manager, Salesforce Susan Weenink Camilleri - Head of Sales & Marketing, Farsons
13:45 pm	How does CRM Unleash your Revenue Potential? Elizabeth Topp - Business Development Manager, iMovo Ltd. Mark Galea - Managing Director, VCMS
14:15 pm	AI / ML / LLM / Generative AI ‘cram jam’. Dr. Godwin Caruana - Chief Operating Officer, iMovo Ltd.
14:45 pm	Zendesk CX Trends 2024. Alex Murray-Moran - Account Executive, Zendesk Leo Mulrooney - Account Executive, Zendesk
15:00 pm	Q&A Session followed by 1:1 Meetings

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Speakers

Pierre Mallia

Managing Director at iMovo

Pierre has diverse experience in various sectors, including public services, telecommunications, software development, manufacturing, healthcare, media, retail, transport, finance, and recruitment. After working with start-ups, he spent seven years as a Country Manager at Microsoft. In 2010, he founded iMovo Limited, focusing on Customer Experience & Service Management through CRM, Business Intelligence, and Workforce Management. Pierre holds a degree in Computer Science from Kingston University and has completed executive development programs at the National University of Singapore and INSEAD.

Jordan Bonello Gauci

Business Development Manager at iMovo Ltd

Jordan, a seasoned business development professional, has over a decade of experience in iGaming, e-commerce and technical consulting. His strong sales background, strategic mindset and entrepreneurial spirit are the foundation of his effective problem solving. For the past three years, he has focused on revolutionising the way companies use their data. Jordan has made it his mission to offer forward-thinking solutions and to recognise and overcome future challenges. His goal is to provide proactive recommendations to keep organisations at the forefront of innovation. With his extensive experience, Jordan is an invaluable asset to organisations seeking strategic growth through the use of data.

Charles Radclyffe

CEO at EthicsGrade

Charles, a seasoned serial entrepreneur, dedicates his career to tackling complex technology challenges for global giants. A self-proclaimed ‘geek,’ he possesses a sharp eye for tech’s unintended consequences due to overlooking stakeholder needs. With three successful tech ventures under his belt, Charles actively mentors budding entrepreneurs. His impressive background includes leadership roles at prestigious institutions like Deutsche Bank Labs and Fidelity International. As a Forbes writer and University of Bristol Fellow, he co-founded EthicsGrade, an ESG Ratings agency simplifying corporate responsibility assessments. Charles’ innovative approach with EthicsAnswer streamlines ESG surveys for overwhelmed Chief Sustainability Officers using cutting-edge technology. A sought-after speaker on tech ethics and emerging technologies, Charles holds a Cambridge MA and enjoys golf, motorsport, sci-fi, and history.

Ian Maggi

Senior Vice President for Innovation & Technology at Malta International Airport plc

Ian Maggi is Senior Vice President for Innovation & Technology at Malta International Airport plc. He holds degrees in Physics and Business with years of work experience, occupying various posts in process engineering, strategic planning, and management. He currently focuses on business innovation including the development of new products and management systems.

Hadrian J. Sammut

Chief Advisory Officer, iMovo Ltd

Hadrian has a wide experience in the strategic analysis, planning and management of corporate information applications, as well as the specialised project management related to the implementation of on-premise and online IS initiatives. His portfolio of clients spans across a wide range of local and foreign organisations, in both the public and private business sector. Hadrian is a graduate in the field of IT Management and holds a bachelor’s degree from the University of Greenwich, in the UK. He also holds an MBA in eBusiness from the University of Malta. Hadrian is a keen bibliophile as well as a qualified librarian. He serves as a Visiting Lecturer at the University of Malta, where he lectures in the Analysis, Design & Management of Systems for Information Professionals.

Edward Midolo

Vice President of Systems Technology, Catena Media

With 20 years of experience, working within global organisations, Edward has accumulated a pool of technical knowledge in various areas and industries. Edward’s Technical background varies from telecoms to gaming, together with leadership skills from leading teams as large as 50+ people. Working in a remote environment he has a wealth of experience leading teams all over the world. Edward worked with reputable organisations such as: CCBill, Gamesys Network Ltd and GO plc in infrastructure, management & design, systems engineering, tech and IT strategies, tech organisational structure development and team development & mentoring.

Susan Weenink Camilleri

Head of Sales & Marketing, Farsons

Susan began her career at Farsons Group in 1982 as an accounts clerk, gaining comprehensive experience across all brewery operations, with a focus on management accounting and sales forecasting. Transitioning to the Marketing Department in 1991, she progressed from Market Research Officer to brand management, overseeing marketing plans for various brands. By 2010, she was appointed Head of Marketing and Communications, later becoming Head of Sales & Marketing in 2019 after a team restructuring. Ms. Weenink, originally a finance student, has actively participated in international beverage industry conferences, particularly in marketing. She played a key role in the company’s shift to digital marketing, emphasizing social media. With over 40 years in the industry, she has collaborated with global brands such as Pepsico, Carlsberg International, and Britvic, showcasing her extensive expertise and leadership.

Dr. Godwin Caruana

Chief Operating Officer, iMovo Ltd.

Dr. Caruana holds a PhD from the University of Brunel (UK) and has more than 25 years of experience in IT research, implementation and governance. He is currently an academic at the University of Malta and CTO/COO at iMovo. His expertise spans various high profile projects including the Maltese Government’s eGovernment Framework. Dr. Godwin Caruana is an active member of prestigious organisations such as the Association of Computing Machinery, the British Computer Society and the Institute of Electrical and Electronics Engineers. He is a Chartered IT Professional (CITP) and acts as an independent expert and evaluator for various European programmes such as Horizon 2020 and FP7.

Alexandru Ursu

Regional Account Manager, Salesforce

Alexandru Ursu is a Regional Marketing Account Director at Salesforce on of the leading CRM and Customer Experience company. With over 10+ years experience working with companies worldwide, he brings expert knowledge in all forms of digital marketing in industries such as : Financial Services, Retail, Hospitality, Travel and FMCG sectors. During this time, Alex has worked with companies on digital marketing projects that helped customers improve data unification, enhance data segmentation, helped achieve new personalization goals and design and implement improved customer journeys.

Mark Galea

Managing Director, VCMS

Mark, as Managing Director at VCMS, brings over 21 years of expertise in financial management and leading transformative restructuring projects within Vacation Club finance & operations. Renowned for his commitment to excellence, he combines coaching, leadership, and financial acumen to deliver pragmatic solutions. Mark advocates for a holistic approach to organizational excellence, integrating effective financial controls with broader information systems across the entire value chain. Recognized for his hands-on problem-solving, he serves as a reliable reference point across all business sectors. Mark passionately pursues objectives, embracing process innovation in daily operations to drive continuous improvement.

Elizabeth Topp

Business Development Manager, iMovo Ltd

Elizabeth is a dynamic professional renowned for her exceptional talent in driving customer success and revenue growth. With a keen focus on account management and strategic upselling, she showcases her adeptness in fostering enduring client relationships and ensuring customer satisfaction. With a unique blend of strategic vision and exceptional customer-facing abilities, Elizabeth consistently delivers impactful outcomes and drives business success.

Loïc Mosse

Platform Lead, Salesforce

Loïc worked with a panel of startups and large digital companies in Europe before joining Salesforce in 2006 as Account Executive. He held Sales leadership roles in Western and Southern Europe as Regional Vice President, before joining the publisher’s Platform entity in 2022, with the mission of developing the innovation, security and data privacy business in the Southern EMEA region. Loïc received a Master’s degree from the Institute for Political Studies of Lyon in 1993, and a Msc in Business from EM Lyon in 1996.

Kelvin Camenzuli

Chief Data Officer

An experienced leader with over 20 years of experience in Digital Operations and Strategy, Kelvin has led successful digital transformation strategies in both telecoms and fintech industries with companies across various countries. In his most recent role, Kelvin is tasked with leading the transformation of GO into a fully digital organization, where he oversaw significant company-wide process and IT system overhauls, as well as the successful rollout of GO’s 5G network. Additionally, he is a member of the Board of Cablenet, a leading telecommunications services provider in Cyprus and part of the GO Group. Prior to this, he was the CTO at Medirect Bank, where he was responsible for transforming its technology function and IT governance to meet the stringent requirements of direct ECB supervision.

Alexandra Murray-Moran

Account Executive, Zendesk

As an SMB Account Executive at Zendesk, Alex helps small and medium-sized businesses improve their customer experience and satisfaction. Alex has nearly 3 years of industry experience at Zendesk, the world’s leading CX software company, starting as a Sales Development Representative, then Business Development Representative and progressing to a Senior Business Development Representative. Recently, she moved into her role as an SMB Account Executive managing clients in the emerging market. Alex holds an MSc in Business Management from UCD Michael Smurfit Graduate Business School and a Bachelor’s Degree in Economics, Politics and Law from Dublin City University. Her core competencies include customer service, communication, negotiation, problem-solving, and teamwork.

Leo Mulrooney

Account Executive, Zendesk

Experienced sales executive who excels and enjoys fast paced sales environments. A self-motivated individual with years of experience in Customer Service, Inbound/Outbound selling, working both individually and as part of a team to achieve KPIs and targets. Effective communicator in delivering presentations to target audiences and fielding questions/objections under pressure. Ability to write reports and business correspondence developed through course presentations and assignment submissions paired with inbound and outbound sales experience.