What is hyperautomation and how can businesses benefit from it?
While businesses were still getting used to automation and the disruptions that it brings with it, the world started moving towards a more advanced technology – hyperautomation. Hyperautomation is quickly turning from an option to a necessary transformation for most industries. In their top technology trends for 2022, Gartner listed hyperautomation at number 7. Gartner […]
Features to look for in a CRM solution
Having a good CRM solution is a great way to streamline your business. It can enable you to boost sales by improving your customer engagement and retention rates. Among the various CRM solutions you can find in the market today, only some of them have those essential features which any business can benefit from. Let’s […]
Exploring the world of an automation system
What is an automation system? Automation refers to the development and implementation of technology in such a way that allows for a process or a set of processes to be replicated or facilitated with little to no human involvement. Automation has become a large part of business today. One relatively common example of automation is […]
International Women’s Day – Women in Tech at iMovo
International Women’s Day is a global day celebrating the social, economic, cultural, and political achievements of women around the world. Here at iMovo, I am part of the tech team where I have been for almost two years. I have only been in the tech industry for a short time. I graduated a few years […]
Virtual Sanity
“Work would be great, if it wasn’t for clients” is a cliched quip, often put forward to justify stress within the workplace. The notion of occupational stress has been omnipresent across the last hundred years or more. Daniel Susskind, in his book ‘A World Without Work,’ describes how ‘our more distant ancestors simply hunted and […]
It’s Valentine’s Day, does your customer love you?
We’ve all been there, you’re shopping online for a thoughtful gift to your significant other, sometimes at the last minute, which by the way, I’m not condoning. The whole experience can be a bit stressful, especially if you have questions about the engraving on that watch, how much noise that mechanical keyboard makes, or if […]
Using CRM analytics to improve your business competitive advantage
Insights into customer data can give companies much-needed clarity about their sales performance. Not only sales but also marketing, product development and customer service rely on customer data. And there’s no better place to look for customer data than your CRM platform. The CRM software you use is chock-full of customer data. From contact information […]
How can you increase efficiency and constantly deliver quality in your business? The answer is automating repetitive, error-prone work.
Quality is paramount in business. Be it the quality of your products or the quality of your internal processes, success relies on good quality. Every business is always on a quest to boost quality and performance. And automation using tools like RPA is helping them achieve this. RPA or Robotic Process Automation is transforming businesses […]
Easily manage multiple touchpoints with customers through these business tools to create an omnichannel experience
Did you know marketers that used three or more channels to run any campaign could achieve a 287% higher purchase rate compared to those that used a single channel for their campaign? Also, purchase frequency is at least 250% higher on omnichannel compared to a single-channel experience. Let’s not forget, the average order value and […]
Improving CX strategies results in delighted customers that are more likely to be retained
In a human-to-human world, businesses that still have not turned to a 360-customer centric approach must make the change. This is the path to thrive and be more flexible to context changes in 2022 and the years to come. In reality, this means improving your Customer Experience. What is the Customer Experience? CX is […]
